Who are you?
entice
Step down, stand out.
Descend into Persona, a subterranean escape where you can embrace a new identity. Whether you’re here for expertly crafted cocktails, live music, or simply a space to connect, Persona invites you to explore, express yourself, and leave fulfilled. Take on your Persona and see where the night takes you.
celebrate
Events made effortless.
Persona, in San Francisco’s Lower Nob Hill, is ideal for any celebration—happy hours, birthdays, holidays, or corporate events. We cater to all group sizes and budgets. Self-book with “Reservations” or use our event inquiry form for personalized planning. Let us make your event unforgettable—book today!
indulge
A toast to intrigue
Welcome to Persona’s Cocktail Menu, a tribute to San Francisco’s 1970s erotic film movement and Sutter Street’s iconic theaters. Inspired by Arlene Elster’s visionary Sutter Cinema, each cocktail captures the era’s allure and creativity. Step into our cinematic sanctuary and let the spirit of the 70s come alive, sip by sip.
spotlight
What they're saying
“Single and ready to mingle, but only on Thursdays” - SF Standard
"Meet Persona, Downtown SF's New Subterranean Party Hideout Inspired by Erotic Cinema" - Eater
"This New Underground Social Club Is Serving Up Exotic Cocktails In Nob Hill"
Your night
starts here.
Our entertainment lineup features DJs and bands playing an eclectic mix of music. DJs blend vinyl and digital tracks to enhance the vibe—never overpower it. Enjoy great music without shouting over it. For special celebrations, we’ll get the dance floor going! No cover charge, always 21+.
Peter L.
Drinks are inventive and the classics were decent. Can't go wrong if ordering one of each kind, but ask the bartender what to get if this is your first, middle, or final stop.
Michelle H.
So glad I stumbled upon this spot! Loved the thoughtful menu and the ambience. The cocktails were smooth and service was great.
Stephanie S.
This bar is probably one of my top 10 in California! The drinks are amazing and so are the bartenders. Even the menu was cool!
