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Social Club
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welcome to


Use your imagination and select your persona as you walk through our doors and make your way deep down into our inviting space. We are a social club, cocktail bar, after-work spot, and event space. We offer a roomy location for diverse entertainment, music, art, business  and social gatherings with unmatched hospitality and service.  We serve up expertly crafted cocktails, play records all night, have fun, and seek to provide a sense of excitement and freedom of expression.  Come play with us, be who you want to be, and leave satisfied.

Pull up a seat at the bar, scan the menu and enjoy a cocktail with all the fixings like palo santo, kombucha, cold brew, or sherry wine. Enjoy an exotic cocktail while you kick back and enjoy the dim decor. 


join the club

book your event

at persona

Persona is the ideal venue and location in San Francisco's Lower Nob Hill district for any type of celebration. Whether it be an informal happy hour with colleagues, milestone birthday, holiday, or corporate event we can help with all your food and beverage arrangements.  We work with small to large groups and any budget.  For more information or to make a reservation please fill out the information below. We also can arrange and accommodate last minute gatherings.  Book your event today!



"Meet Persona, Downtown SF's New Subterranean Party Hideout Inspired by Erotic Cinema"

- Eater 

"This New Underground Social Club Is Serving Up Exotic Cocktails In Nob Hill"

- Secret San Francisco



Our entertainment lineup features a mix of DJs and bands playing an eclectic range of music. Our DJs blend vinyl and digital tracks to keep things fresh. We’re not a nightclub—our tunes enhance the vibe rather than overpower it. Enjoy great music without having to shout over it.For special celebrations, we’ll even get the dance floor going! Plus, there's no cover charge, and we’re always 21+.


Entertainment Schedule

Wednesday  8 PM - 2 AM

Magic School Busk Band

Thursday to Sunday 9 PM - 2 AM

Rotating DJs

Join us for a unique musical journey every week!


our menu

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