Effective Date: DECEMBER 2024
Persona SF ("we," "our," or "us") values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website https://www.persona-sf.com (the "Site"). By using our Site, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of information when you interact with our Site:
a. Personal Information

• Name

• Email address

• Phone number

• Billing and shipping address (if applicable)

• Any information you voluntarily provide via forms on the Site

b. Non-Personal Information

• IP address

• Browser type and version

• Device type

• Pages visited and time spent on the Site

• Referring website or source
   

2. How We Use Your Information
We use your information for the following purposes:

• To provide and improve our services

• To process orders and manage transactions

• To respond to your inquiries and communicate with you

• To personalize your experience on our Site

• To send promotional materials and updates (with your consent)

• To monitor and analyze usage trends and improve the Site’s functionality
   

3. Sharing Your Information
We do not sell or rent your personal information. However, we may share your information in the following circumstances:

• With Service Providers: We may share information with trusted third-party service providers who assist in operating our Site and services.

• Legal Requirements: We may disclose information to comply with legal obligations, protect our rights, or respond to lawful requests.

• Business Transfers: In the event of a merger, acquisition, or sale of our assets, your information may be transferred to the new entity.
   

4. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of the Site.

5. Data Security
We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no online data transmission or storage system can be guaranteed to be 100% secure.

6. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:

• Access, correct, or delete your information

• Opt-out of receiving marketing communications

• Restrict or object to the processing of your data

• Request data portability

To exercise these rights, please contact us using the information below.

7. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any information.

8. Children’s Privacy
Our Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete it.

9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised "Effective Date." We encourage you to review this Privacy Policy periodically.

10. Contact Us
If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact us at:
Persona SF Email: info@persona-sf.com 
Phone: 415.400.4598
Address: 685 Sutter StreetSan Francisco, CA 94102
Thank you for trusting Persona SF. Your privacy is important to us.